How it works
How a website project works.
From the first call to the day you get the keys, here’s every step.
The steps
Five steps, no surprises.
Every project runs the same way, whichever package you choose. Here’s what happens at each step, what you get from it, and what I’ll need from you.
A free 30-minute call.
We talk about your business, your customers and what the site needs to do. No charge, no obligation.
- What you get
- A clear picture of what I’d build and roughly what it would cost.
- What I need from you
- Half an hour of your time, and your current website if you have one.
A real mockup before you sign.
You see a real mockup of your new homepage before you commit to anything.
- What you get
- Your homepage, designed for your business, to judge the work itself.
- What I need from you
- Your logo, a few photos and anything you’d like me to read about your business.
A fixed-fee proposal.
Every line item and the total, in writing, signed before work starts. The price doesn’t creep.
- What you get
- One fixed price and a timeline, in writing.
- What I need from you
- Your go-ahead and a signature.
Build and launch.
Typically 2–3 weeks for Essentials, 4–6 for Professional, and 8 or more for Custom.
- What you get
- Your site, built and launched on hosting in your name.
- What I need from you
- Your content and quick answers to questions along the way.
Handover.
The code moves to a Git repository you own. The domain and hosting are in your name. No lock-in.
- What you get
- The keys to everything: code, domain, hosting and logins.
- What I need from you
- Accounts in your name for the domain and hosting (I’ll walk you through it).
What you get
Four promises you can check.
Every web studio says “fast” and “easy to find.” Here’s what I actually do, and how to check it without taking my word for it.
Fast on a phone
What I do
Pages are built ahead of time and served from a global network close to your visitors, with images sized for each screen. No page builders and no pile of plugins.
How you can check
Look at the load time at the bottom of this page, measured in your own browser. Or run any site through Google’s free PageSpeed Insights.
Easy to find
What I do
Local SEO from day one: a clear title and description on every page, your business details in the format search engines read, a sitemap, and pages written the way people here search.
How you can check
After launch, search your business name and your town. You can also view the page source and see your business details yourself.
Easy to update
What I do
Professional and Custom sites come with a content editor (Sanity or Payload), so you can change text, photos, menus and hours without me.
How you can check
You get your own login at launch. Change something and watch it go live.
Yours to keep
What I do
The code lives in a Git repository that’s transferred to you at launch. Your domain and hosting are in your name. No lock-in, and no website-builder subscription.
How you can check
It’s written into the contract, and the repository is in your account at launch.
AI-native
What “AI-native” means for you.
I build with modern AI coding assistants from the first day of every project. Here’s what that changes for you:
- More of your budget goes into the site itself, not into billable hours.
- Changes turn around quickly.
- Standard, modern code (Next.js, React, TypeScript) that any developer can pick up. Nothing proprietary.
- A person makes every call: what your customers need to see, what to leave out, and what ships. That person is me.
What AI does
- Drafts and checks code quickly
- Explores more layout and wording options than I could by hand
- Catches mistakes early with automated checks
What I do
- Decide what goes on the page and what stays off it
- Make sure every fact on your site is true
- Design how it looks and feels
- Review everything before it ships, and answer the phone
Building first
Sometimes I build first.
If I think I can help a local business, I’ll sometimes build a working demo of its homepage before I ever get in touch. Every fact comes from the business’s own website and materials. Anything I couldn’t verify goes on a list for the owner to confirm. The preview is never linked from this site and stays out of search results until the owner says go. If they’re not interested, it stays that way.
Handover
What you get at handover.
On launch day, everything below is in your name:
- Git repository in your name
- Domain in your name
- Hosting account in your name
- Logins for your content editor (Professional and Custom)
Support
After launch.
30 days of support with Essentials, 90 days with Professional, and 12 months of priority support with Custom. Care plans start at $199 a month.
Website emergency
If something breaks.
The emergency line pages my phone, whatever the hour. It’s for real outages:
- Your website is completely down
- Checkout or payments are broken right now
- Customer data may be exposed
- There’s an active security incident
If I haven’t called you back within 15 minutes, call (860) 510-8692.
Start with step one.
Thirty minutes, no charge. Bring your current site if you have one.