Client workHealth & wellness · Old Saybrook, CT · 2026
Whole Health Wellness
A website for Jennifer Higgins’ integrative counseling and personal-training practice in Old Saybrook: one site for two kinds of work, written in her voice and built from her own photos.
Build notes
- Client
- Jennifer Higgins, Whole Health Wellness
- Practice
- Integrative mental-health counseling and personal training
- Where
- Old Saybrook, Connecticut
- Pages
- 20
- When
- May 31 – September 19, 2026
- 14 updates
- Stack
- Next.js 16 (App Router)
- React 19
- TypeScript
- Tailwind CSS v4
- Motion
- Live site
- whole-health-wellness
.vercel .app
What the practice needed
Three kinds of visitors come to this site: people looking for counseling, athletes looking for performance counseling, and people looking for a personal trainer.
The site had to give each of them a clear path, and leave room for Jennifer’s writing, media appearances and the supplements she recommends.
What I built
20 pages, none of them buried. Every page is in the main navigation or one level below it.
- Home
- About
- Services
- Counseling
- Eating-disorder treatment
- Athletic-performance counseling
- Personal training
- Jennifer
- Second trainer
- Testimonials
- Media
- Journal
- 6 posts
- Supplements
- Contact
What shipped
Highlights from 14 updates, May 31 – September 19, 2026.
Launched the production site. Redesigned the home page around Jennifer with a calm, editorial look suited to a private practice, and added her headshot to the home and About pages.
Added her phone and email.
Built the supplements page for her Thorne affiliate account, with FTC and FDA disclosures, and replaced placeholder images with her own photos.
Added a journal with six posts and refined the services copy.
Swapped the remaining stock photos for images from her brand shoot.
Added her social profiles and the latest podcast episode to the media page.
Added personal-training pages for Jennifer and a second trainer, both generated from one content file, and gave personal training equal footing with counseling across the site.
How it’s built
One site, two kinds of work.
Counseling has a services overview with a page for each service: counseling, eating-disorder treatment and athletic-performance counseling. Personal training has its own hub, with a page for each trainer.
Trainer pages from one file.
Both trainer pages are generated from a single content file, so they stay consistent. Adding a trainer means adding an entry, not designing a new page.
Disclosures on the supplements page.
The page for her Thorne affiliate account carries FTC and FDA disclosures.
What stayed off the site, and why
Claims I couldn’t confirm.
Every claim on the site came from the practice itself. Anything I couldn’t confirm stayed off the site until it could be.
Stock photos.
Placeholder and stock images were only ever stand-ins. I replaced them with her own photos as they arrived, then with images from her brand shoot.
Her clients’ words.
Her site has a testimonials page. I don’t quote it or show it here: this is a mental-health practice, and those words belong to her clients.
Traffic and ranking numbers.
There are none on this page. I haven’t measured any yet, so I’m not quoting any.
Want something like this for your business?
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